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I am convinced that no business can survive without a good website and its marketing. Not your business. Marketing brings in clients. And clients bring in the money that keeps your business alive.
As Web designer, we sharpen our design skills constantly and try to keep up with new developments in the field, trends, new tools, etc. However, for many of us, our understanding of marketing theory is less refined.
- The Essence of Website Marketing
Anything you do to attract potential customers and encourage potential sales (or whatever action creates income) is marketing. You may not realize it yet, but Web site design is all about marketing. For the most part, your clients will want to promote their products/services (i.e., their business) online and they will pay for your Webmaster services through their advertising budgets. Very few clients will pay thousands of dollars for a Web site just for the sake of having a Web site.
They expect a return on their investment, whether that ROI is more customers (leads), or increased sales, or cost savings due to a reduction in customer interface time (or whatever else contributes to their bottom line).
My job is not only to optimize the websites but also to build Web sites that will achieve the kind of results you want and expect. And in order to do that, you must layout pages that attract ongoing targeted traffic, pull these interested prospects to the money-making web pages and close the deal.
- Why People are Often Wrong
So, you have built a nice looking website and you have paid for it,but unfortunately, this website doesn’t rank well in search engines and as a result, there is no traffic generated. The content on these sites is not focused on the needs of customers so that when visitors do stop by, they “click out” instead of clicking on the client’s money-making links or because they are distracted by a too fancy layout.
And here it comes the role of the seo expert, who has the ability to improve the content and uses his web design expertise to fix the issues. Building a website with seo in mind means to " wear the glasses of the search engines spiders" and look with their eyes at how Google, Yahoo and Msn will spider those pages or if they will find obstacles.
- The Right Blend of Seo and Web Design
My clients have successful Web sites that were conceived to develop successful online businesses. They have sites that do the following:
- Rank well with the Search Engines
- Attract interested targeted visitors
- Are focused on the needs of their visitors
- Have a site map that helps the spiders to go easily through them
- Keep visitors on site (and encourage repeat visits)
- Get the desired response (contact, buy, etc.)
But When I took them in charge, these websites had few pages and had a poorly written content, meaning that they were not ready to be optimized for the search engines.It's all work that I have gladly done for them as I have explained what needed to be done before reaching good rankings.
The ability to create beautiful sites for your clients will directly determine the growth of your own Webmaster business only if you project your mind towards the search engine optimization.It's only in this way that you'll help them to win and you will win with them.